News

  • Burberry New Logo is a Success

    30 Jul 2019

    Burberry 2019 logoLast year Burberry broke a century-old tradition and came up with a new logo. Something that didn't work for Yves Saint Laurent worked very well for Burberry to the surprise of many. The new logo is modern-looking, almost cartoon styled, 2D in a few colors. It also has letter T in it for Thomas, the founder of the brand. Burberry heavily advertized products with this new logo and came up with many creative ways of writing it. All products are now made with a new logo. There is no trace of the old logo at all.

    2018 and newer Burberry sunglasses are also using a new logo. Letters are bolder and slightly more rounded than before. The overall style has not changed for sunglasses. They remain to be more conservative, English pragmatic style. All Burberry products are generally very safe and are meant to last forever. Such a consistent style is what Burberry is known for. Trench coats, long skirts, beige/brown and neutral colors, and a signature checker pattern.

    Burberry has diversified to sportswear more this year. Instead of just making casual wear, Burberry now has a line specifically for tennis. Tennis historically has been a sport favored by the company founder. That was in times when people wore a suit to play tennis. These days tennis players wear shorts, skirts, and T-shirts. Traditional tennis color in England is white. Burberry tennis wear is something you definitely can wear outside of court. I would say it's almost too fancy to wear for running after the ball. You'd be better off sipping a cappuccino somewhere at the patio :)

  • Versace Sunglasses Now or Never

    2 Jan 2019

    The Versace is one of the most popular fashion brands in the world. The brand that made a fashion revolution back in the 90s is respected for going all in when it came to creating sexy, loud and luxury designs. Versace is all about luxury, and you feel it from the moment you look at their purse, shoes or sunglasses. Gianni Versace, a brand founder once famously said: "Fashion is about putting color to our life." He looked at fashion as bright and fun part of life. There should never be anything boring or sad about fashion. Fashion suppose to make life better.


    Versace 4334
    Versace VE4334

    When you buy a pair of Versace sunglasses, you are buying good mood, general satisfaction. Every time you wear Versace sunglasses you feel empowered, shielded from the negative world. This kind of
    Philosophy is in brand's blood that was carried by Donatella Versace for 20 years since Gianni's tragic murder.


    Versace VE2189
    Versace 2189
    Two thousand eighteen marked an important year for the Versace brand. Donatella Versace announced that the brand would be sold to Michael Kors brand and she will retire in a few years. Knowing that the decision was inevitable, she made a Tribute Collection, which probably is the most important Versace collection of all times. The collection gathered all popular designs from Gianni's time. Versace sunglasses once again look stunning with yellow gold Medusa logos, very dark lenses and thick temples.

    It's worth noting that Donatella is the reason why brand thrived over the past 20 years opening hundreds of stores around the world. She didn't let the media concentrate on her brother died when it was time to carry on with creating beauty and fun for the customers. She kept her brother legacy alive by always noting that the Versace style is created by Gianni. In the meanwhile, she created thousands of styles that are her own. She is a legend and is a fashion icon.
  • Giorgio Armani Glasses Are For Successful Life

    27 Aug 2018

    Cate Blanchett in Armani
    [email protected]

    Giorgio Armani glasses have gained a reputation for being for office, business, and suit. Office culture changed in the past 20 years and the line between business style and casual style faded. Giorgio Armani style remains to be professional so to speak, but it works for more occasions and suits more people.

    Giorgio Armani glasses have signature wire thin temples. The logo is hidden and not shown too much. When you wear Giorgio Armani glasses, you will not be judged for being too fashionable, strange or funny. You will be regarded as a person of style, well composed and trustable.
    Giorgio Armani AR5081
    Giorgio Armani AR5081

    Giorgio Armani AR7161
    Giorgio Armani AR7161

    Giorgio Armani glasses will not go out of style ever. After 20 years in business, we still see classic rectangular and round shapes as dominating. The evolution of style happened mostly between the color and gender direction. Armani used to be a men's brand. It has evolved into women's brand. More than 50% of Armani clothing at their online store is for women. Many female celebrities are advertising their products. Cate Blanchett, Cindy Crawford, Diane Kruger, Marion Cotillard to name a few.

    Giorgio Armani carefully chooses brand ambassadors. It is important for him that person is not just his personal friend, he or she must have a non-scandalous reputation. Girls and guys that advertise for Armani don't get into trouble, don't divorce and don't cheat. They behave on camera and in personal life. Rebels are for other brands, like Diesel or Roberto Cavalli. Perfect reputation is for Armani.

    Buy Giorgio Armani glasses from Button Eyes Optical online.

  • Ralph Lauren's Jamaica Retreat

    30 Mar 2018


    Ralph Lauren is a trend-setting American fashion brand that has evolved into a high-end global brand. Today Ralph Lauren has five lines that resonate with people of all price sectors. They are The Collection, Purple Label, RL, Ralph, and Lauren. The Collection shows on runways and is the one that sets the direction for other lines.

    Ralph Lauren RL8156 sunglasses RL8156 sunglasses

    This spring Ralph Lauren chose a Jamaica topic. The entire collection is made in a recreational, casual style in predominantly blue and white colors. Ralph Lauren style uses clean color tones with simple details and widely avoids patterns and excessive layering. He looks for perfection in a simply designed piece of clothing by accenting it with either color or one detail such a buckle, button or a belt. Nautical style is customer favorite and it is widely present in 2018 Spring collection.

    When describing the collection Ralph Lauren said that he wanted to bring people in the recreational mood and remind himself of serenity he experienced during his Jamaica vacation.Ralph Lauren sunglasses are made in classic style. Slightly enlarged frames with a modern cat eye lines are most popular this season. Retro round sunglasses and aviators are for men. They look exceptionally good with white pants and moccasins wore on the barefoot.

  • Marc Jacobs Sunglasses, a perfect pairing for the spring

    24 Feb 2018

    MarcJacobs @ Twitter

    Marc Jacobs is one of the most respected creative geniuses of our times. He is not only creative in art, but also in how he runs his business. Many people know Marc Jacobs for the cat-faced shoes. But he mainly made his name as a creative director for Luis Vuitton. When highly traditional brand Luis Vuitton hit a creative wall, Marc Jacobs was hired to bring the brand to our times. He was able to gain the interest of young and rich with the thematic collections such as graffiti (2001), checkmate(2013), hotel (2011) and others. Today themes is a new normal for every fashion show. But back in 1998 when Marc Jacobs was making his designer debut, themes was a completely new and unexplored idea.

    Today Marc Jacobs is creative director of his own brand. Marc Jacobs has stores all over the world and is a regular participant at the Paris, New York and other fashion weeks. Marc Jacobs sunglasses are selling like a hot cake. They are always very well made, have a unique factor and most importantly look fun. Marc Jacobs sunglasses have always had two purposes – one to protect your eyes from the sun, and another is to make you look fashionable.

  • Roberto Cavalli Heads Forward With New Creative Director

    10 May 2017
    Roberto Cavalli sunglasses on runwayRoberto Cavalli, a global Italian brand, has made an announcement today that the new Creative Director for the company will be Paul Surridge. Not much known about Paul, other than he has worked behind the scenes for Calvin Klein, Burberry and other niche luxury brands.

    Roberto Cavalli has been looking for the new path in fashion without the founder Roberto Cavalli himself after he retired in 2015. Peter Dundas has been a new face of the brand for a year and a half until 2016. The hippy style introduced by Peter, somewhat in sync with Gucci, may be is nostalgic to people with money, but it didn't stuck to make last year a breakthrough for the brand.

    Company has also been through tough restructuring aiming to cut a third of it's workforce to re-establish profitability. It's been obviously very tough to keep a public interest without the base of the brand, a company designer of almost 40 years.
  • Hugo Boss Sunglasses Make Men a Power Center

    22 Aug 2017
    Hugo Boss Glasses 2014Hugo Boss brand is named after their German founder. But oh how lucky he was to have this name. When company was founded back in pre-WW2 era, marketing as we know it didn't exsist. Little he knew that his name will make his brand one of the most expensite in the world, mostly due to his name. Any name that has word Boss in it, will succeed especially when the brand is related to fashion.

    Sunglasses and glasses are a major part of Hugo Boss product line. It is easy to imagine, a boss, a person of power wearing sunglasses everywhere. A boss, a men or a woman use glasses to not just see or protect their eyes from UV, but to also form an energy shield from the ouside menutia. Hugo Boss sunglasses give confidence to their wearer and a strong feel of control.

    Hugo Boss glasses styles are relevant but simple. Hugo Boss sunglasses styles are not to embarras, they are to empower, thererefore all the ultra trends are left aside. Only the major trends are taken into consideration by the design team to make sunglasses modern and relevant to today.
  • Dior Sunglasses Merge Fashion With Sport

    26 Apr 2017

    Newly appointed designer for Dior Maria Grazia Chiuri is taking the Dior style into a different dimension something in between high fashion and sport. Sunglasses are first to get this shift as an experiment whether the idea will hold off among customers. Dior has historically massed the theme of lady and femininity. But as per Maria, who comes from years of working for Valentino, femininity changed dramatically since 80 years ago. Women are powerful and busy. Long skirts and tight wasted belts isn’t practical any more for a daily use. Elegant sneakers and comfortable clothing is much more desirable.

  • Max Mara – An Artisan Quality by a Global Brand

    24 Jan 2017

    Max Mara has an interesting family history. A company founder Achille Maramotti at age of 25 had an idea. What if he can create one perfectly tailored coat and one suit and make it mainstream? He successfully did it in 1951 when most of Italian women ordered their clothing from custom tailors. Achille Maramotti wanted all women to look their best and buy coats and suits off the rack. His ingenious advertising was to place his clothing at the windows of fabric stores where he bought fabric in native Reggio Emila, small Italian town.

    Today Max Mara is a global brand with 2200 locations in 90 countries. The first coat Max Mara 101801 is still considered a base for every private collection. Max Mara sunglasses first started to appear in advertising in 80’s and today Max Mara sunglasses are considered unique product for true fashion followers. Max Mara, while being a mega brand, is not a main stream brand. It is still considered smaller brand for people who appreciate classic with the twist of modern. Perhaps this strategy was the key to brands success.


    Max Mara GEM

  • Burberry Traditional Glasses Styles Stand Above The Trend

    10 Dec 2016
    Burberry traditional glasses2017 year promises to be revolutionary in eyewar industry. We already see most of fashion brands taking a steep step forward in glasses styles making them very fashionable and innovative. Cat eye, oversized square, bright colors and patterns - anything but classic and traditional. Burberry, on other hand, just like with their clothing, remains true to itself and continues making glasses that everyone is used to.

    Should it have been Dior or Prada, fashion critics would say that they are dated. But no one is dare to say this about Burberry, a brand that evolved, but kept their fundamental style for over 100 years. The basics of the design is straight lines, thin frames and temples and signature Burberry pattern that first appeared in trench coat lining.

    Burberry BE2230 Glasses
    Burberry BE2230 Glasses
  • Carrera Presents New Maverick Collection

    9 Nov 2016


    Carrera is a special brand. Special in many ways. Firstly, it is one of the oldest sunglasses brands that was part of the reason eyeglasses are fashion accessory today. Secondly, Carrera eyewear creates its own trends by simply making best products for their customers. It’s the customer that counts, not a fashion trend or news splash. Carrera also understands that you can’t please everyone, so it goes after active, trend neutral and comfort demanding customers. Most of them are men. This makes Carrera sunglasses most desired brand among men.

    CARRERA 113 S
    Carrera 113 Sunglasses

  • Proactive Sunglasses Christmas Gift Shopping

    21 Oct 2016

    Burberry Christmas SunglassesEyeglasses and especially sunglasses remain one of the most popular gifts with designer brand name. There are many reasons for it. Sunglasses are fashion items, yet they have much longer fashion life span than clothing or shoes for example. Many sunglasses, if treated properly, can even outlive expensive purse. Sunglasses don’t have an expiry date, it’s that simple.

    Sunglasses make a great Christmas gift because they have much higher chance to fit your loved one than clothing or even shoes. Just because you keep seeing articles about fitting glasses and how different shapes only work for certain faces, does not mean that it’s true. With modern very persistent trends it has become apparent that shape does not matter. You see models of all kinds wearing same type of sunglasses. We no longer fit clothing to our body type either. So, as long as you choose adult sunglasses, you can be 90% sure they will fit from get go. If not, sunglasses can be adjusted in home conditions to fit better. It is estimated that from all online sunglasses purchases only 5% are returned. Compare this to 45% return rate for clothing to get the picture.

  • Tiffany & Co. Sunglasses Dominate Demand for Chic Aviators

    2 Oct 2016

    Tiffany aviatorsIn a few years after Tiffany sunglasses were first produced they quickly filled the niche for chic aviator sunglasses. Aviator sunglasses shape is the most popular shape today for both men and woman. Aviator shape offers an alternative to plastic rectangular or other sunglasses, more casual and sporty alternative. Regular aviator sunglasses i.e. by Ray-Ban do not work for everybody because of the radical droopy shape and very basic wire thin temples. We can now say that Tiffany reinvented aviator sunglasses by offering customers more variety of shape choice and temple decoration than any other brand.

    Tiffany & Co is the most important jewellery brand in America and the most identifiable in the world. It has sold millions of diamond engagement rings and other important jewellery, was element of many Hollywood movie episodes and also some large scandals. Many people when they think of Tiffany brand they think of green jewellery box and of Audrey Hepburn in the movie “Breakfast at Tiffany’s”. In similar manner people from eyewear industry think of Tiffany aviator sunglasses when they think of Tiffany brand.

  • MEXX Glasses German Style With German Quality

    30 Jun 2016

    MEXX GlassesGerman quality is known for no compromise. It has to be the best no matter what is the product. Whether it's car, beer or suit - made in Germany gives you the guarantee that people who touched your merchandise during production actually cared to make it good.

    MEXX glasses are no exception. Mexx glasses are not particularly promoted in Canada, are very popular in Europe. In general Mexx brand done better in Europe than in North America for some reason. There were many rumours that Mexx even went bankrupt and closed all Canadian stores, it's not the case in Europe.

    MEXX glasses division did not however suffer, because MEXX brand of glasses is one of the most popular in Germany and France. MEXX glasses do have their own style. They are simple with a little bit of detail on the color and decorations, but not something splashy. If you want to keep low profile, but still look upscale MEXX glasses will be a good choice.

    Due to inexpensive price MEXX glasses are also excellent for kids and teenagers. They look quite mature and your little one will not complain that you got them Hello Kitty since he, you know, is a big boy.

    Mexx glasses are durable and handle long wear well. Pair them with high quality prescription lenses for one shop stop at www.buttonoptical.com

  • Tory Burch Sunglasses Is The Best Gift To Yourself

    5 Jan 2016
    We think Tory Burch sunglasses are the best gift for yourself because they are chic, very beautiful, inexpensive and fun. Tory Burch is the fastest growing luxury brand in the world.
    How did young designer, not even a designer historically became so popular? We digged into some press to find out.
    Tory Burch is a 21st century phenomenon. She was born rich and was married to a rich guy, but she also happen to be extremely hard working and sharp willed person. One day, after working for many corporations in marketing and publishing, she decided to start her own brand. Was it a call of a spoiled person or a true passion? Who knows... But it all worked because Tory was well familiar with how luxury life feels like, but she was also determined to work for a middle class women who like fashion, but are left off due to extremely high prices for everything big brand name.
    According to Tory Burch, quality is not something that has to be compromised for a mid brand. If you do everything right, bite a bullet and dedicate your company to creating best quality fashion merchandise at the most affordable price you will come up with a remarkable product.
    Having borrowed a few million from her husband, Tory opened her first retail store in New York 10 years ago. She was very smart to go deep into retail herself because she didn't know fashion business from her past jobs and wanted to learn from the bottom up. That was another very good move because she learnt fast! She learnt first hand from New York random customer, not her friends who would give bias opinion, of what they really want.
    Tory herself also has an impecable taste to color and material. She undestands that clothing has to feel good and it will not feel good if the fabric is cheap. Not compromising on color and fabric was another genious move.
  • It's Dior Sunglasses Time

    14 Oct 2015

    Having a pair of Dior Sunglasses is like having a Luis Vuitton purse or Prada shoes. It's a must have in any fashion frenzy collection. Just like Chanel purse, Dior sunglasses are always in style. They match any clothing, whether it's jeans or little black dress. Dior sunglasses MAKE YOUR STYLE. Whatever you are wearing, they will dominate your look. You can forget about makeup or hair. Dior sunglasses will be the attention point on your face, so you can get lazy if you feel like it.
  • Viral Sunglasses Styles from Diesel

    15 Oct 2015
    Diesel Sunglasses 2015 Collection
    Diesel is confidently moving towards becoming a sunglasses leader among ultra-fashionable eyewear. The designers disregarded most of the trends and decided that they will be creating their own Diesel style. They've done with jeans, they've done it with shoes. Not it's sunglasses time!