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Swarovski brand is synonymous with crystals. Every time you see crystals on any product, you would hear it has Swarovski crystals on it. The word Swarovski will accompany word crystals, whether it's true or not. So Swarovski word in a way overpowers word crystal. Swarowski crystal is not just a shiny glass stone; it's something more than than, something very close to diamond. The company founder Daniel Swarovski would be very happy to know that his long-time vision to make diamonds affordable for everyone come true in so many ways.
The company was founded 125 years ago in Austria. Daniel Swarovski pioneered a glass cutting machine that cut and polished glass in small pieces making them look like diamonds. To this day, a huge part of the Swarovski business is the manufacturing of such machines. The company is also a rare phenomenon in today's business world by the fact that it is family-owned. It is now run by fifth-generation Swarovski family and is privately held.
The company grew to new heights in the last 20 years by growing in North America and opening flagship stores in luxury malls and shopping centers. The face of the company for many years was Miranda Kerr.
Swarovski sunglasses and eyeglasses have also come about some 15 years ago. Adored by so many for the shiny, beautiful decorations, they are women's favorites. If you want to look beautiful and feel beautiful, buy Swarovski sunglasses!
Last year Burberry broke a century-old tradition and came up with a new logo. Something that didn't work for Yves Saint Laurent worked very well for Burberry to the surprise of many. The new logo is modern-looking, almost cartoon styled, 2D in a few colors. It also has letter T in it for Thomas, the founder of the brand. Burberry heavily advertized products with this new logo and came up with many creative ways of writing it. All products are now made with a new logo. There is no trace of the old logo at all.
2018 and newer Burberry sunglasses are also using a new logo. Letters are bolder and slightly more rounded than before. The overall style has not changed for sunglasses. They remain to be more conservative, English pragmatic style. All Burberry products are generally very safe and are meant to last forever. Such a consistent style is what Burberry is known for. Trench coats, long skirts, beige/brown and neutral colors, and a signature checker pattern.
Burberry has diversified to sportswear more this year. Instead of just making casual wear, Burberry now has a line specifically for tennis. Tennis historically has been a sport favored by the company founder. That was in times when people wore a suit to play tennis. These days tennis players wear shorts, skirts, and T-shirts. Traditional tennis color in England is white. Burberry tennis wear is something you definitely can wear outside of court. I would say it's almost too fancy to wear for running after the ball. You'd be better off sipping a cappuccino somewhere at the patio :)
The Versace is one of the most popular fashion brands in the world. The brand that made a fashion revolution back in the 90s is respected for going all in when it came to creating sexy, loud and luxury designs. Versace is all about luxury, and you feel it from the moment you look at their purse, shoes or sunglasses. Gianni Versace, a brand founder once famously said: "Fashion is about putting color to our life." He looked at fashion as bright and fun part of life. There should never be anything boring or sad about fashion. Fashion suppose to make life better.
When you buy a pair of Versace sunglasses, you are buying good mood, general satisfaction. Every time you wear Versace sunglasses you feel empowered, shielded from the negative world. This kind of
Philosophy is in brand's blood that was carried by Donatella Versace for 20 years since Gianni's tragic murder.
Twitter@giorgioarmani
Giorgio Armani glasses have gained a reputation for being for office, business, and suit. Office culture changed in the past 20 years and the line between business style and casual style faded. Giorgio Armani style remains to be professional so to speak, but it works for more occasions and suits more people.
Giorgio Armani glasses have signature wire thin temples. The logo is hidden and not shown too much. When you wear Giorgio Armani glasses, you will not be judged for being too fashionable, strange or funny. You will be regarded as a person of style, well composed and trustable.
Giorgio Armani AR5081
Giorgio Armani AR7161
Giorgio Armani glasses will not go out of style ever. After 20 years in business, we still see classic rectangular and round shapes as dominating. The evolution of style happened mostly between the color and gender direction. Armani used to be a men's brand. It has evolved into women's brand. More than 50% of Armani clothing at their online store is for women. Many female celebrities are advertising their products. Cate Blanchett, Cindy Crawford, Diane Kruger, Marion Cotillard to name a few.
Giorgio Armani carefully chooses brand ambassadors. It is important for him that person is not just his personal friend, he or she must have a non-scandalous reputation. Girls and guys that advertise for Armani don't get into trouble, don't divorce and don't cheat. They behave on camera and in personal life. Rebels are for other brands, like Diesel or Roberto Cavalli. Perfect reputation is for Armani.
Buy Giorgio Armani glasses from Button Eyes Optical online.
Ralph Lauren is a trend-setting American fashion brand that has evolved into a high-end global brand. Today Ralph Lauren has five lines that resonate with people of all price sectors. They are The Collection, Purple Label, RL, Ralph, and Lauren. The Collection shows on runways and is the one that sets the direction for other lines.
RL8156 sunglasses
This spring Ralph Lauren chose a Jamaica topic. The entire collection is made in a recreational, casual style in predominantly blue and white colors. Ralph Lauren style uses clean color tones with simple details and widely avoids patterns and excessive layering. He looks for perfection in a simply designed piece of clothing by accenting it with either color or one detail such a buckle, button or a belt. Nautical style is customer favorite and it is widely present in 2018 Spring collection.
When describing the collection Ralph Lauren said that he wanted to bring people in the recreational mood and remind himself of serenity he experienced during his Jamaica vacation.Ralph Lauren sunglasses are made in classic style. Slightly enlarged frames with a modern cat eye lines are most popular this season. Retro round sunglasses and aviators are for men. They look exceptionally good with white pants and moccasins wore on the barefoot.
Marc Jacobs is one of the most respected creative geniuses of our times. He is not only creative in art, but also in how he runs his business. Many people know Marc Jacobs for the cat-faced shoes. But he mainly made his name as a creative director for Luis Vuitton. When highly traditional brand Luis Vuitton hit a creative wall, Marc Jacobs was hired to bring the brand to our times. He was able to gain the interest of young and rich with the thematic collections such as graffiti (2001), checkmate(2013), hotel (2011) and others. Today themes is a new normal for every fashion show. But back in 1998 when Marc Jacobs was making his designer debut, themes was a completely new and unexplored idea.
Today Marc Jacobs is creative director of his own brand. Marc Jacobs has stores all over the world and is a regular participant at the Paris, New York and other fashion weeks. Marc Jacobs sunglasses are selling like a hot cake. They are always very well made, have a unique factor and most importantly look fun. Marc Jacobs sunglasses have always had two purposes – one to protect your eyes from the sun, and another is to make you look fashionable.
Newly appointed designer for Dior Maria Grazia Chiuri is taking the Dior style into a different dimension something in between high fashion and sport. Sunglasses are first to get this shift as an experiment whether the idea will hold off among customers. Dior has historically massed the theme of lady and femininity. But as per Maria, who comes from years of working for Valentino, femininity changed dramatically since 80 years ago. Women are powerful and busy. Long skirts and tight wasted belts isn’t practical any more for a daily use. Elegant sneakers and comfortable clothing is much more desirable.
Max Mara has an interesting family history. A company founder Achille Maramotti at age of 25 had an idea. What if he can create one perfectly tailored coat and one suit and make it mainstream? He successfully did it in 1951 when most of Italian women ordered their clothing from custom tailors. Achille Maramotti wanted all women to look their best and buy coats and suits off the rack. His ingenious advertising was to place his clothing at the windows of fabric stores where he bought fabric in native Reggio Emila, small Italian town.
Today Max Mara is a global brand with 2200 locations in 90 countries. The first coat Max Mara 101801 is still considered a base for every private collection. Max Mara sunglasses first started to appear in advertising in 80’s and today Max Mara sunglasses are considered unique product for true fashion followers. Max Mara, while being a mega brand, is not a main stream brand. It is still considered smaller brand for people who appreciate classic with the twist of modern. Perhaps this strategy was the key to brands success.
Max Mara GEM
Carrera is a special brand. Special in many ways. Firstly, it is one of the oldest sunglasses brands that was part of the reason eyeglasses are fashion accessory today. Secondly, Carrera eyewear creates its own trends by simply making best products for their customers. It’s the customer that counts, not a fashion trend or news splash. Carrera also understands that you can’t please everyone, so it goes after active, trend neutral and comfort demanding customers. Most of them are men. This makes Carrera sunglasses most desired brand among men.
Carrera 113 Sunglasses
Eyeglasses and especially sunglasses remain one of the most popular gifts with designer brand name. There are many reasons for it. Sunglasses are fashion items, yet they have much longer fashion life span than clothing or shoes for example. Many sunglasses, if treated properly, can even outlive expensive purse. Sunglasses don’t have an expiry date, it’s that simple.
Sunglasses make a great Christmas gift because they have much higher chance to fit your loved one than clothing or even shoes. Just because you keep seeing articles about fitting glasses and how different shapes only work for certain faces, does not mean that it’s true. With modern very persistent trends it has become apparent that shape does not matter. You see models of all kinds wearing same type of sunglasses. We no longer fit clothing to our body type either. So, as long as you choose adult sunglasses, you can be 90% sure they will fit from get go. If not, sunglasses can be adjusted in home conditions to fit better. It is estimated that from all online sunglasses purchases only 5% are returned. Compare this to 45% return rate for clothing to get the picture.
In a few years after Tiffany sunglasses were first produced they quickly filled the niche for chic aviator sunglasses. Aviator sunglasses shape is the most popular shape today for both men and woman. Aviator shape offers an alternative to plastic rectangular or other sunglasses, more casual and sporty alternative. Regular aviator sunglasses i.e. by Ray-Ban do not work for everybody because of the radical droopy shape and very basic wire thin temples. We can now say that Tiffany reinvented aviator sunglasses by offering customers more variety of shape choice and temple decoration than any other brand.
Tiffany & Co is the most important jewellery brand in America and the most identifiable in the world. It has sold millions of diamond engagement rings and other important jewellery, was element of many Hollywood movie episodes and also some large scandals. Many people when they think of Tiffany brand they think of green jewellery box and of Audrey Hepburn in the movie “Breakfast at Tiffany’s”. In similar manner people from eyewear industry think of Tiffany aviator sunglasses when they think of Tiffany brand.
German quality is known for no compromise. It has to be the best no matter what is the product. Whether it's car, beer or suit - made in Germany gives you the guarantee that people who touched your merchandise during production actually cared to make it good.
MEXX glasses are no exception. Mexx glasses are not particularly promoted in Canada, are very popular in Europe. In general Mexx brand done better in Europe than in North America for some reason. There were many rumours that Mexx even went bankrupt and closed all Canadian stores, it's not the case in Europe.
MEXX glasses division did not however suffer, because MEXX brand of glasses is one of the most popular in Germany and France. MEXX glasses do have their own style. They are simple with a little bit of detail on the color and decorations, but not something splashy. If you want to keep low profile, but still look upscale MEXX glasses will be a good choice.
Due to inexpensive price MEXX glasses are also excellent for kids and teenagers. They look quite mature and your little one will not complain that you got them Hello Kitty since he, you know, is a big boy.
Mexx glasses are durable and handle long wear well. Pair them with high quality prescription lenses for one shop stop at www.buttonoptical.com